Rafael is a writer and creative director currently working at Wieden+Kennedy São Paulo. He is also the co-founder of nada.co studio.
About
Rafael is a creative director, writer, and musician based in NYC currently working at Wieden+Kennedy.
Born and raised in Brazil, he has worked for over a decade with some of the biggest companies and artists in the world.
In case you're the embassy officer responsible for his visa renewal, across his career he's earned 100+ international recognitions with multiple projects. His work helped W+K São Paulo win its first Cannes Lions, D&AD, One Show, and Guinness World Records accolades. In his first season at W+K New York, he led the team that brought the office its first Titanium Lion with the biggest global campaign of the year.
Rafael is also the co-founder of Sad Socket, freelances in the film industry, and writes songs of questionable taste instead of seeing a therapist.
Rafael Melo
rafaelgmelo700@gmail.com
New York, NY
Awards and recognitions
(Full list here)
CANNES LIONS
Titanium - Bring Home The Bud - Budweiser
Gold - Film - The Endless Ad - Old Spice
Gold - Film Craft - Dark Chocolate Humor - Lacta 5Star
Silver - Creative Effectiveness - Bring Home The Bud - Budweiser
Silver - PR - Bring Home The Bud - Budweiser
Silver - Film - The Endless Ad - Old Spice
Bronze - Creative Strategy - Bring Home The Bud - Budweiser
Bronze - Media - Bring Home The Bud - Budweiser
Bronze - Film - The Endless Ad - Old Spice
Bronze - Entertainment - P.T.E.N.M.R.C.I.T.F.H.T.B - Old Spice
Shortlist - Creative Effectiveness - Bring Home The Bud - Budweiser
Shortlist - PR - Bring Home The Bud - Budweiser
Shortlist - Creative Strategy - Bring Home The Bud - Budweiser
Shortlist - Design - BudMag - Budweiser
Shortlist - Film - The Endless Ad - Old Spice
Shortlist - Entertainment - P.T.E.N.M.R.C.I.T.F.H.T.B - Old Spice
CLIO
Gold - Integrated - Bring Home The Bud - Budweiser
Gold - Out Of Home - Bring Home The Bud - Budweiser
Gold - Social Media - Bring Home The Bud - Budweiser
Gold - Medium Innovation - Bring Home The Bud - Budweiser
Gold - Music - The World is Yours to Take - Budweiser
Gold - Film - The Endless Ad - Old Spice
Gold - Digital - The Endless Ad - Old Spice
Silver - PR - Bring Home The Bud - Budweiser
Silver - Sports PR - Bring Home The Bud - Budweiser
Silver - Social Media - Bring Home The Bud - Budweiser
Silver - Experience - Bring Home The Bud - Budweiser
Silver - Design - Budmag - Budweiser
Silver - Design - Vinyl Coasters - Budweiser
Silver - Collaboration - Vinyl Coasters - Budweiser
Bronze - Ambient - Bring Home The Bud - Budweiser
Bronze - Effectiveness - Bring Home The Bud - Budweiser
Bronze - Design - Budmag - Budweiser
Bronze - Branded Content - Budmag - Budweiser
Bronze - Experience - Vinyl Coasters - Budweiser
Merit - Direct - Bring Home The Bud - Budweiser
Merit - Social Media - Bring Home The Bud - Budweiser
Merit - Collaboration - Vinyl Coasters - Budweiser
ONE SHOW
Silver - Social Media - Bring Home The Bud - Budweiser
Silver - Film Innovation - The Endless Ad - Old Spice
Silver - Digital Film - The Endless Ad - Old Spice
Silver - Interactive & Online - The Endless Ad - Old Spice
Silver - Animation - Dark Chocolate Humor - Lacta 5Star
Bronze - Out of Home - Bring Home The Bud - Budweiser
Bronze - Cinematography - Future - Nubank
Bronze - TV/Cinema Film - The Endless Ad - Old Spice
Merit - Entertainment - Yours To Take - Budweiser
Merit - Effectiveness - Bring Home The Bud - Budweiser
Merit - PR - Bring Home The Bud - Budweiser
Merit - Writing - Future - Nubank
D&AD
Graphite - Original Composition - Yours To Take - Budweiser
Wood - PR - Bring Home The Bud - Budweiser
Wood - Film Innovation - The Endless Ad - Old Spice
Wood - Digital Film - The Endless Ad - Old Spice
Merit - Entertainment - P.T.E.N.M.R.C.I.T.F.H.T.B - Old Spice
Shortlist - Art Direction - Future - Nubank
Guinness World Records
Longest Commercial Ever Made - The Endless Ad - Old Spice
the CREATIVE CLUB (BRAZIL)
Grand Prix - Bring Home The Bud - Budweiser
Gold - Integrated - Bring Home The Bud - Budweiser
Gold - PR - Bring Home The Bud - Budweiser
Gold - Design - BudMag - Budweiser
Gold - Writing - Future - Nubank
Gold - Original Soundtrack - Yours To Take - Budweiser
Gold - Photography - Future - Nubank
Gold - Digital - The Endless Ad - Old Spice
Gold - Film (Campaign) - Dark Chocolate Humor - Lacta 5Star
Gold - Film Craft (Campaign) - Dark Chocolate Humor - Lacta 5Star
Silver - Art Direction - Budmag - Budweiser
Silver - Real Time Response - Bring Home The Bud - Budweiser
Silver - Direction - Future - Nubank
Silver - Film - If You Love Your Friend - Old Spice
Silver - Digital - Naked Hour - Sprite
Silver - Film - The Endless Ad - Old Spice
Silver - Film (Campaign) - Fresh Drops - Sprite
Silver - Animation - Fresh Drops - Sprite
Silver - PR - The Last Lot - Halls
Silver - Digital - The Last Lot - Halls
Bronze - Social - Bring Home The Bud - Budweiser
Bronze - Direct - Vinyl Coasters - Budweiser
Bronze - Entertainment - Horror Fest - Fanta
Bronze - Direct/Promo - Naked Hour - Sprite
Bronze - Film - Wave Man - Old Spice
Bronze - Film - The Lobster - Elo
Bronze - Film (Campaign) - 5Star Trilogy - Lacta 5Star
Bronze - Digital - 5Star Trilogy - Lacta 5Star
Bronze - Content - 5Star Trilogy - Lacta 5Star
Bronze - Content - P.T.E.N.M.R.C.I.T.F.H.T.B - Old Spice
Bronze – Film – Amigos - Old Spice
Bronze – Film – Terry vs. Dubber - Old Spice
Merit - Radio - Vinyl Coasters - Budweiser
Merit - Branded Content - Budmag - Budweiser
Merit - Film - Yours to Take - Budweiser
Merit - Editing - Yours to Take - Budweiser
Merit - Direction - Future - Nubank
Merit - Film - Future - Nubank
Merit - Photography - Future - Nubank
Merit - Digital - Rumble - W+K
Merit - Direct/Promo - Rumble - W+K
Merit - Direct/Promo - Same or Better - Fanta
Merit - Film - Health Like No One Else - dr.consulta
Merit - Digital - 48h Live Challenge - Old Spice
Merit - PR - Touch Your Deodorant - Old Spice (CD)
Merit – Digital – The Last Lot - Halls
Merit – Film – The Last Lot - Halls
Merit - Film - High Five - Old Spice
ANDY AWARDS
Grand Prix - Sports - Bring Home The Bud - Budweiser
Grand Prix - Direct - Bring Home The Bud - Budweiser
Gold - Direct - Bring Home The Bud - Budweiser
Gold - Effectiveness - Bring Home The Bud - Budweiser
Gold - PR - Bring Home The Bud - Budweiser
Gold - Events - Bring Home The Bud - Budweiser
Gold - Film - The Endless Ad - Old Spice
Gold - Digital Film - The Endless Ad - Old Spice
Silver - Digital - Bring Home The Bud - Budweiser
Silver - Events - Bring Home The Bud - Budweiser
Silver - PR - Bring Home The Bud - Budweiser
Silver - Digital/Sports - Bring Home The Bud - Budweiser
Bronze - Ambient - Bring Home The Bud - Budweiser
Bronze - Social Media - Bring Home The Bud - Budweiser
Bronze - Ambient Experience - Bring Home The Bud - Budweiser
Bronze - Digital Experience - Bring Home The Bud - Budweiser
Bronze - Film - Dark Chocolate Humor - Lacta 5Star
Andy Awards
Gold - Idea - Bring Home The Bud - Budweiser
Gold - Bravery - Bring Home The Bud - Budweiser
Gold - Idea - P.T.E.N.M.R.C.I.T.F.H.T.B - Old Spice
Shorty awards
Audience Honor - Industry - Bring Home The Bud - Budweiser
Winner - Industry - Bring Home The Bud - Budweiser
Winner - Global Campaign - Bring Home The Bud - Budweiser
Winner - Launch Campaign - Bring Home The Bud - Budweiser
Winner - Real Time Response - Bring Home The Bud - Budweiser
Wave Festival
Grand Prix - Film Innovation - The Endless Ad - Old Spice
Gold - Digital - The Endless Ad - Old Spice
Gold - Film - The Endless Ad - Old Spice
Gold - Film Innovation - The Endless Ad - Old Spice
Gold - Film (Campaign) - Dark Chocolate Humor - Lacta 5Star
Gold - Entertainment - P.T.E.N.M.R.C.I.T.F.H.T.B - Old Spice
Bronze - Film (Campaign) - 5Star Trilogy - Lacta 5Star
Bronze - Digital - 5Star Trilogy - Lacta 5Start
Young Lions Brazil
2017' Delegate